It's a company that is struggling with surviving based in Seattle.
It's an older spanish coin made of silver.
It's the line where rival shamans last fought to a standstill.
It's the social consensus that we use between ourselves so that we don't have to communicate our entire worldview with each sentence.
It's that which, when you ignore it, doesn't go away.
It has no objective meaning, should always be used in quotes, and can only be understood in context.